AI, the cloud, and digital adoption: 4 things you don’t know

Changes due to AI the cloud and digital adoption started with the COVID-19 pandemic. It brought about significant changes in the way organizations communicate and operate, with the importance of digital adoption and collaboration tools quickly rising in importance.
AI the cloud and digital adoption
Laura Reininger
Laura Reininger
Laura is the Content Specialist at ClickLearn, operating at the intersection of Marketing and Experience Design, helping to increase awareness of concepts, companies, problems and ideas.

What we don't know about AI the cloud and digital adoption

Businesses started noticing changes due to AI the cloud and digital adoption with the COVID-19 pandemic. This pivoting moment in time brought about significant changes in the way organizations communicate and operate internally and externally, with the importance of digital adoption and collaboration tools quickly rising in importance as they were and are necessary for business communications in a remote work environment.

The influx of AI the cloud and digital adoption technologies might be impacting your business in ways that you have not previously considered, and here we are exposing weaknesses of the revolution.  

For instance, one of the most significant changes is the shift towards remote work, forcing businesses to adapt to a mobile workforce. However, as Chris Gherardini, the owner and president of Turnkey Technologies, points out, there are still challenges with not having in-person contact, especially when it comes to building rapport and trust with clients.

Here, are just four that you probably aren’t considering…

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1: Reliance on cloud-based collaboration tools leads to less contact with real people

According to Gherardini, digital adoption has become increasingly important as organizations undergo transformations to the cloud and AI. Collaboration tools, project management tools, and CRM platforms for communication and capture have become essential in a completely digital cloud model where everything is accessible from everywhere. However, the reliance on these tools has also led to a lack of contact with real people, which can compromise trust and rapport.

2: Overabundance of AI-generated content can lead to a dilution of content quality

AI is coming into play and changing the way organizations operate, and it is important to consider how this will affect digital adoption and the reliance on tools for communication and collaboration. The evolution of AI is seen as the biggest game changer in the next three years, with some concerns about the dilution of content quality due to the overabundance of automatically generated content.

3: Incremental knowledge and visualization are more important than ever for effective digital adoption

The evolution of technology is leading to a whole new set of rules and a new way of engaging with people, and partners will need to change the way they communicate with customers and be ongoing in their education of them. Incremental knowledge and visualization are important in educating customers about digital adoption, and partners need to show a coherent plan for driving user adoption forward.

4: Don't underestimate the human connection

As we move forward with AI the cloud and digital adoption technology, it is important to keep in mind the importance of human connection and rapport-building, even as we rely more on digital tools and AI. 

Live conferences are coming back strong as organizations recognize the importance of building trust with clients and colleagues, and the role of partners in this process is crucial. Ultimately, trust remains the foundation of every business, and it is important to build that trust in all aspects of our lives. 

with Chris Gherardini

What is the impact of AI and the cloud on digital adoption? What should you be considering as the potential implications for digital adoption? In this episode, Chris Gherardini of Turnkey Technologies gives his take and emphasizes the role of Microsoft Partners in educating customers about digital adoption and driving user adoption forward.

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