People still need help learning new software
Even though an increased focus on end user experience means that software is becoming easier and easier to use, people still need help. Enter the rise of digital adoption professionals and digital adoption specialists in the Microsoft ecosystem.
In a recent episode of the Digital Adoption Talks podcast, Jason Gumpert, editor of MSDynamicsWorld, discussed the reasons behind the growth of digital adoption professionals. He outlines the main reasons for increased importance for digital adoption specialists is sheer user need, coupled with pressure from Microsoft.
According to him, even though software may be easier to use, there is still a need for people to help with the adoption process relating that “Ultimately, it is still people and their work experiences that matter.”
The click, try, buy component is out there, where users can make decisions about whether they want to use an interface or not. The new generation of users does not have the attention span for bad software that does not work.
Users don't have patience for software that isn't easy
The growth of digital adoption professionals and digital adoption specialists is partly driven by the transition towards having better customer experiences and driving better customer engagement.
Gumpert relates that “The click, try, buy component is out there, where users can make decisions about whether they want to use an interface or not. The new generation of users does not have the attention span for bad software that does not work.”
This Click-Try-Buy model places increased pressure on enterprises to provide satisfactory end user experiences because it is very easy for customers to simply switch software at any time.
Unique partner opportunity for providing digital adoption strategy
Users needing better experiences and a change in buying model is creating ripples of change throughout the Microsoft universe. There is a unique partner opportunity to provide a coherent strategy for utilizing the tools. This is where digital adoption specialists can fill in the gap.
Microsoft is measuring its partners on consumption, and partners are incentivized to offer services on top of software if they want to have a viable business and retain customers. This is, in part, because the products Microsoft offers can be very specific with different apps for different departments and teams, the so-called composable enterprise. The development of a composable enterprise has made each organization more unique and broad-based adoption is now an unrealistic option for many organizations.
Constantly multiplying number of technological solutions creating confusion for end users
There is a need for digital adoption specialists to drive a user adoption strategy across the entire enterprise. Partners need to seriously consider that adding new pieces of technology on a regular basis can end up complicating processes for users.
The need for good, healthy adoption is as critical as it ever was in the on-premises world, and there is pressure on both the buyers of cloud-based technology and the people who are deploying it to keep it vibrant and healthy.
As technology multiplies, so to does the need for digital adoption specialists
The growth of digital adoption professionals and need for digital adoption specialists reflects the changing nature of technology and the need for businesses to remain competitive.
As digital tools multiply, becoming more pervasive in the workplace, it is important for companies to have a strategy for adopting them.
Digital adoption specialists play a critical role in helping businesses navigate the complexities of digital tools, ensuring that they are used effectively and efficiently. As technology continues to evolve and multiply, the role of digital adoption professionals will only become more important.
Jason Gumpert, editor of Dynamics World, discusses the importance of digital adoption professionals and their growing role in the enterprise software industry.
As technology continues to evolve, businesses must remain competitive by adopting the latest digital tools, making the role of digital adoption professionals critical. Gumpert delves into the reasons behind the need for these professionals and the importance of driving better customer engagement.
This podcast is a must-listen for anyone interested in staying up to date with the latest trends in digital adoption.