Adoption is the New Black: Navigating the Click, Try, Buy Era

Jason Gumpert, editor of Dynamics World, discusses the need for digital adoption professionals in today's evolving technological landscape with hosts Rick McCutcheon and Joachim Schiermacher. With the transition towards better customer experiences and engagement, the importance of effective adoption strategies for digital tools cannot be understated. Gumpert explains the unique partner opportunity for providing a coherent strategy for utilizing Microsoft tools, as well as the critical role of digital adoption professionals in ensuring effective and efficient use of technology in the workplace.  Listen to this insightful podcast to stay ahead in the ever-changing world of technology.

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Adoption is the new black as Microsoft increases focus on end user adoption.

Comments from Jason Gumpert

“To me, it says either it’s been sort of normalized in the marketplace that you do need to invest in that kind of resource when you’re investing in digital applications, and so that demand has driven the need for that role. And so there’s a lot more of them out there now than there used to be, or that people just continue to struggle, and the need is driven by just the pain that people are still feeling.”

“In the on premises world, it was possible to sort of drop in some CDs, do some installs and leave and maybe not find out for months, years sort of how well that all turned out. That’s just not the case anymore. Partners are being measured by Microsoft on consumption. Microsoft itself is measuring itself on consumption. I think analysts are measuring Microsoft on consumption. So the idea that you can deploy software that’s not going to be well adopted is really not tenable these days and that just flows all the way down.”

 

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