Digital Transformation: What doesn’t work

What's the main problem with digital transformation? Messaging! Within digital transformation, oftentimes there is a change team. The problem is that the message from the change team is often overlooked. Digital transformation can be much more complicated than it appears and it needs more intensity and respect devoted to making it a success. This podcast, featuring Janet Robb, examines what doesn't work in digital transformation---- and what does, including the three key factors of successful user adoption. We're not kidding when we say this is a conversation not to be missed!

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We listen for personal messages and we listen to corporate messages, and we only listen to them if the right people give that message. 

Digital Transformation With Janet Robb

Janet Robb, Senior Customer Success Manager, Microsoft

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Janet Robb, an expert in digital transformation with Microsoft, shares her invaluable insights on the significance of proficiency and adoption in driving successful outcomes in digital transformation projects.

She emphasizes the need to understand the personal journey of individuals and provides practical strategies for organizations to secure buy-in and combat change fatigue. Robb also highlights the importance of benchmarking success factors, recognizing the value of change practitioners, and rethinking training and change management approaches.

This thought-provoking conversation offers essential lessons for anyone involved in digital transformation initiatives, reminding us to prioritize people and their personal journeys for successful digital adoption.